Multiple award winning sensation, Davido became a topic of interest few weeks ago after he penned a mouthwatering multi million naira deal with international music label, Sony Music Entertainment. The deal which solidly puts the ‘Aye’ crooner on the global map and also allows him rub shoulders with music heavyweights from different parts of the world will help him create, distribute and market his music at world class level.
Signed at the Sony Music Entertainment headquarters in New York City in January 2016, the 2 album deal is a recording and distribution deal which will allow for the publishing and global distribution of intellectual materials from the ‘Skelewu’ crooner.
Speaking with ERAVE, Davido who expressed his delight in signing with Sony Music Entertainment disclosed that he was convinced by his family members to sign the deal. “Everyone said I could do this, but my own thinking with regard to Sony was that ‘why would I sign to a label when I had already worked so well in Africa to build a brand?”
“I was skeptical about the deal but my dad, sisters and other members of the family pressured me into looking at the deal. I didn’t even talk to Kamal (his manager) for 2 weeks because I wanted to be sure it was the right thing to do. I told them I just wanted to drop my album because it was ready. Afterwards, they (Sony) told me they were not interested in Africa. They said I can have that (Africa) and do whatever I want with it. About eight months ago, I then said since I still had my Africa I had no problem signing the deal,” he added.
On how he secured the deal, Davido who retains the right to his music and performances revealed that he consulted with renowned entertainment lawyer, Joel Katz who had represented global stars such as late Michael Jackson, Ludacris, Justin Timberlake and more before opting to put pen to paper. “He explained to me that I should look at the bigger picture. I owe my licenses and masters 100 per cent.”
On the role of Efe Ogbeni, an executive with Sony/ATV who is also going to be the Executive producer for his upcoming album, Davido said, “we grew up together actually and he was one of the people that secured the deal between myself and Akon for ‘Dami Duro’s remix’. When my brother told him I was doing music, he became connected with me and he kept following our movement. He so much believes in Afro beat.”
“Even before D’banj got involved with Kanye West, he had already told me that we could pull this off. I was in London five times two years ago over record deal, so I never took it seriously. But last year, at BET Awards, the pressure was simply too much. He is an amazing guy and has been like a brother to me,” he further stated.
Commenting on his forthcoming album, the ‘All of You’ singer revealed that ‘the album is ready and it is going to be a classic’.