Foremost Nigerian music label, Chocolate City Music in partnership with urban lifestyle channel, Ebony Life TV has announced plans to stage a reality TV show tagged ‘Chocolate City Unsigned’
The show will be spearheaded by Chocolate City, one of Africa’s biggest indigenous record labels, and EbonyLife TV, Africa’s first Global Black Entertainment and Lifestyle network and production powerhouse is aimed at discovering the next Africa’s biggest music star.
The project was announced at a press conference held at The Wheatbaker Hotel, Lagos, yesterday, January 28, 2016. The historic event had in attendance the Executive Chairman and CEO of EbonyLife TV, Mo Abudu; President of Chocolate City Group, Audu Makori; CEO of Chocolate City, Jude Abaga (M.I), as well as Victoria Kimani, and other key Chocolate City talents.
‘Chocolate City Unsigned’ is set to be the first ever indigenous pan-African talent hunt show created with the sole aim of discovering, developing and supporting fresh artistes, giving them a platform to showcase their skills and launching them into a professional career of instant music sensation, stardom and celebrity status.
Speaking on the historic event, President of Chocolate City Group, Audu Maikori said, “Chocolate City Unsigned’ is set to bring in something that no music reality TV has ever had – artist discovery, developments and support from a team that has done so with some of Nigerians biggest artistes. The competition is the first indigenous music reality Television show in Nigeria to discover new talents across the African landscape.”
The EbonyLife TV and Chocolate City partnership recognizes Africa as home to the highest concentration of a rapidly growing, vibrant and young class of people who have an amazing penchant for the most passionate and most fervent music culture in the world; a rising creative generation to watch and the next wave of stars poised to take the African music industry by storm.
The competition will be opened to all interested participants across Africa on March 21, 2016 while the competition proper is billed to commence in Lagos, Nigeria, in May 2016. ‘Chocolate City Unsigned’ will be televised on EbonyLife TV and other select TV channels.